Coca Cola

April 23, 2007 – 4:09 pm

Coca ColaCoca-Cola is a carbonated soft drink sold in almost all the countries of the world. Coca-Cola is manufactured by “The Coca-Cola Company” and is often referred to as Coke. Coke is one of the most recognizable brands in the world.

Coca-Cola was invented by John Stith Pemberton in Covington, Georgia in May 1886. The beverage was initially a cocawine and was called Pemberton’s French Wine Coca. After Atlanta and Fulton County passed Prohibition legislation, Pemberton made a carbonated, non-alcoholic version of French Wine Cola and called it Coca-Cola. Coca leaves from South America were added as a stimulant to the beverage along .with kola nuts which were added to give flavor to the drink. Due to them the name Coca-Cola was given to the beverage. Asa Candler, who was also a pharmacist of Atlanta, bought the formula for Coca-Coal in 1887 from John Pemberton for $2,300. Asa Candler marketed Coke aggressively and was responsible of the dominance of the world soft drink market by Coke.

During Pemberton’s time five ounces of coca leaf were added per gallon of the syrup which constituted a significant dose. Candler claimed in 1891 that he had altered the formula of Coca-Cola and it now contained only a tenth of amount of coca leaves. Coca-Cola also contained nine milligrams of cocaine per glass till 1904, when they started using “spent” leaves instead of fresh leaves. The spent leaves were the leftovers of cocaine-extraction process and contained just traces of cocaine. But cocaine is still present in the drink as it is one of the alkaloids present in the drink. Even today the flavoring is done with kola nuts and “spent” coca leaf. There actually exists a plant in New Jersey, authorized by Federal Government, where coca plant for manufacturing Coca-Cola syrup is grown.
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Coca-Cola was first sold as a patent medicine at soda fountains for five cents a glass. Pemberton claimed that Coca-Cola was good for health and cured many diseases such as headache, impotence, morphine addiction. The first sale of Coca-Cola was made at Jacob’s Pharmacy in Atlanta and on an average nine drinks were sold per day for first nine months. The first advertisement for the beverage appeared in Atlanta Journal on May 29.

Asa Candler bought the formula from Pemberton in 1887 and incorporated the company as the Coca-Cola Company in 1888. In 1888, Pemberton sold the rights of the company a second time to four businessmen: J. C. Mayfield, A.O. Murphey, C. O. Mullahy and E. H. Bloodworth while he himself was suffering from morphine addiction. Charley Pemberton, son of John Pemberton and an alcoholic, started selling his own version of the drink. To sort out the situation Pemberton declared that the name Coca-Cola belonged to Charley but the other two manufacturers could continue to use the formula. Candler sold his beverage under the names Yum Yum and Koke but both failed. After the failure of his beverages, Candler claimed that he was the only one who had rights to Coca-Cola; Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. In 1914, dozier claimed that her signature on the sale papers had been forged and analysis indicated that John Pemberton’s signature might have been a forgery as well. Candler incorporated a second company; “The Coca-Cola Company” in 1892 and in 1910 burned the records of the company so as to make the legal origins of the company obscure.

The drink was certified kosher by Rabbi Tobias Geffen in 1935 after the Coca-Cola Company made some minor changes in procuring some ingredients. On March 12, 1984 Coca-Cola was sold for the first time in bottles and was sold in cans in 1955. The first bottling of Coca-Cola was done at Vicksburg, Mississippi in 1891 by the Biedenharn Candy Company. The first bottles were not of the design that we are familiar with.

When Pepsi started giving serious competition to Coca-Cola, a new drink called “New Coke” was formulated and launched on 23 April, 1985 with much publicity. Then CEO, Robert Goizueta, and the president, Don Keough, were instrumental for coming out with a reformulated Coca-Cola. The New Coke was a disaster; it was rejected by the public. The failure of the drink was a big bow to the Coca-Cola Company. A person from Seattle founded the Old Cola Drinkers of America and tried to sue the company and force it to release the formula of Old Coke to be released in public domain. The company had to bow to the public pressure and reintroduce the Old Coke on July 10, 1985 under the name of Coca-Cola Classic. It has been accused that the company introduced the new coke with a bad flavor deliberately to revive interest in the old product and regain the market share they were fast losing to Pepsi.

The Coca-Cola Company declared in 2005 that were planning to launch Diet Coke which will be sweetened with Splenda, artificial sweetener sucralose. (Pepsi One was using the same sweetener). In the same year it came out with another diet drink, “Coca-Cola Zero”, which was sweetened with a mixture of aspartame and acesulfame potassium.

A lot has been speculated about the secret formula of Coca-Cola. The original copy of the formula is kept secured in the main vault of SunTrust bank in Atlanta. The Trust Company was the underwriter of initial public offering of the Coca-Cola Company in 1919. Coca-Cola has a rule which restricts the number of executives having access to the formula to two.
The Coca-Cola Company only produces a syrup concentrate and sells it to several bottlers across the globe. The bottlers use the syrup to make the final drink by adding sugar and filtered water to it. The bottling, packaging, distribution, and selling are done by the bottlers.

The Coca-Cola Company holds minority shares in some of the largest franchisees such as Coca-Cola Enterprises, Coca-Cola Amatil. The amount of sweeteners added varies so as to cater to the local taste.

Frank Mason Robinson created the famous Coca-Cola logotype in 1885. Robinson came up with the name as well as responsible for the logo’s distinct cursive script.

Pepsi is the main rival of Coca-Cola. Even though it is second to Coke in terms of sales, Pepsi performs better in some specific regions. Kola Real gives coke competition in South and Central America. Inca Kola of Peru sells more than Coca-Cola in Peru, but t was purchased by the Coca-Cola Company in 1999. In India Coca-Cola bought Thums-Up, a local drink, which had more sales than Coke but less than Pepsi. In many countries of Middle-East, Parsi Cola and Zam Zam Cola are major competitors to Coca-Cola. In UK Robinsons drinks is major rival of coke rather than Pepsi.

Coca-Cola has been an Olympic sponsor since 1928, when it was the first-ever sponsor of the Olympic Games. Coca-Cola also sponsored the Summer Olympics held at Atlanta in 1996. From 1978, Coca-Cola has sponsored every FIFA World Cup and other competitions organized by FIFA.

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  1. 27 Responses to “Coca Cola”

  2. Nice article!!! It was really helpfull for me. But i would like to know more of Coca Cola, i´m really interested about it.

    By Cristina on Jun 1, 2007

  3. Not enough info had more info on Pepsi >.>

    By Ivan on Nov 2, 2007

  4. can pLs. Tell mE mOre about Ur CompaNy BcOz we are going to do research with the origin of ur company…tnX a Lot

    By angelo on Feb 12, 2008

  5. that was great

    By sally on Feb 24, 2008

  6. invoations are main key to succession of coca-cola company in their path of success.

    By harish on Apr 26, 2008

  7. That’s great grabbing of market and good strategies for market expansion

    By ganesh on Apr 28, 2008

  8. article is very nice,
    plz tell me various types of coca cola product in india.

    By madhavi on Sep 23, 2008

  9. it is very great …thank you it was very helpfull :D

    By cansu on Oct 28, 2008

  10. nice article but i want to know about why the coca cola failure in china when introduced for the firs time.

    By siyad on Nov 25, 2008

  11. ii lovve iit : D thank you: D ;K

    By cansu on Dec 18, 2008

  12. hai .. i think that we should contact us each other .. you could teach me emglish and i could teach you GERMAN HOT WINGS :D

    By ezgi on Dec 18, 2008

  13. interesting.nice article i love coke and POLO.the guys who love can contact me in this

    By indhu on Feb 2, 2009

  14. coke is so yumm

    By Hilary on Apr 9, 2009

  15. Who wrote this info. I have a science project and I need to do a work cited.

    By kreg on Apr 10, 2009

  16. Doing a EMS project and this helped alot. Thanx

    By Alex on Apr 15, 2009

  17. Oh and you might want to do something about the spelling mistakes

    By Alex on Apr 15, 2009

  18. thank you very much! but it’s a little dificult for me to understand!
    in a word,thanks very much!!!!!

    By leehpone on Apr 23, 2009

  19. thank you very much !

    By leehpone on Apr 23, 2009

  20. Response to Siyad.
    Well Im sure u have an answer by now, but correct me if I’m wrong but I know that a vision of Coke was to allow everyone in the world access to a COLD coke. But apparenlty the Chinese don’t like cold drinks and this global strategy failed locally in China.

    By Bron1 on Sep 24, 2009

  21. was really helpful i am doing a project about the history of coke for national history day ur website was very very helpful for that project thenk you so much

    By Emily on Mar 17, 2010

  22. that was great info and perfect for my project!1 :D

    By keyonna on Mar 30, 2010

  23. Informative. Settled a discussion between my brother and me. Coca Cola has always been my favorite carbonated beverage. Craved it with my second pregnancy, and that 29 year old baby loves it, too.

    By Mary Kirkendoll on Jun 4, 2010

  24. Dat was a good info.I leant alot & it’s really helpful to me thanks

    By 4rm charles(chiko') I leant alot. Dat was a grate info & is good 4 me on Nov 26, 2010

  25. Nice one there for my refereshing drink. Am an adict to coke

    By Kingsley Ngwuegbu. O on May 1, 2011

  26. this really helped because it helped to help me to help my class the help themselves to help the people of america know about coke

    By john mary on Nov 8, 2011

  27. im verry glad that coca cola has reached the standard where it is now and i hope that people will continue to suppot coca cola in their every day life so that htey can keep the standad of coca cola in top level.

    By jackie on Mar 10, 2012

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